Upholding a sustainable core believe for more sustainability future in fashion, it is our mission to refine UPW products to be greener season after season.

Affirmation this long term goal, we are proud to announce our recently joined membership at the SFA (Sustainable Fibre Alliance). Founded in 2015, the alliance is an independent, non- competitive organization designed to align different cashmere partners together. With sustainability being the core value, this non-profit international alliance provides a platform for global partners with a common interest. The SFA aims to ensure internationally traded cashmere is produced using sustainable practices through programs drawn specifically for fiber farming. Implementing strict standards in land preservation, animal welfare and securing livelihoods, to assure the cashmere farmed are sustainable in every way!